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Can add or edit pins but not delete the board (only the owner can).2. Collab on an Idea PinFor co-creating an Idea Pin:Start an Idea Pin by clicking “Create.”Upload content and design it.Click “Tag creators” and search for your collaborator.They must accept the invite to appear as a co-creator on the post.3. Use Pinterest MessagesFor discussing ideas privately:Send pins, boards, or ideas via Pinterest messages to collaborate behind the scenes.Tips to Make Your Pins go ViralEverybody wants their pins to go viral on Pinterest. All your attempts will go in vain if you do not get the traction you are supposed to get from your posted Pinterest Pins. Here are a few tips that will help you make your pins go viral in no time:1. Use good quality imagesThis tip is more than obvious because the entire concept of promoting on Pinterest is based on Pinterest images. You need to use high-quality graphics in your posts to make them Pin-worthy. If people like what they see, they will be auto posting to Pinterest.2. Set an apt titleYour Pinterest title and description for your image will set the tone for your post. It is a very important part of your post. Readers take less than 2 seconds to decide if they want to read a particular post or not. Good Pinterest titles will make it or break it for you.3. Make it a point to re-pin your contentAll your content will not go viral the very first time you post it. It will take a few re-shares to get the ball rolling. You must continue to re-pin good content from your feed to gain traction on that post.4. Pin at the best timesAnother important tip is to post your Pinterest content at the best times to post on Pinterest. If you have been wondering about when to post on Pinterest, you can schedule pins in advance with a tool like RecurPost. When you post at times that are optimal for posting, you will increase the chances of getting higher engagement and visibility for your posts.5. Optimize your pins with keywordsIf you

To expand its offering into CTV. The ROAS on Retail Media Ad Spend“We’ve done studies where we’ve executed media buys in the off-site programmatic space against our first-party data versus against a standard third-party data segment, and we’ve seen 150% difference in sales performance between the two,” Kroger Precision Marketing’s Michael Schuh. “People are sometimes hesitant to invest in retail media ad spend because it’s a little more expensive, but what we’re proving out is that it pays for itself twice over because there’s that much higher relevancy for the audience.”Kroger Precision Marketing is one of the more advanced players in off-site, with an offering that now includes co-branded off-site media, programmatic and relationships with major platforms and publishers including Roku, Pinterest and Meredith. The opportunity to connect with Kroger customers while they’re perusing a recipe on Allrecipes, for example, can be particularly powerful for brands.Here’s another example from J&J’s Jordan Witmer: “The intersection of product and audience with Target and Pinterest, for example, makes a lot of sense because Target’s guest over-indexes in being influenced by social,” he said. “When we run direct buys on Pinterest, and then Roundel [Target’s retail media network] buys on Pinterest, the Target audience is so much more valuable and effective for us that I actually get better ROIs out of Roundel Pinterest than I do going direct, even though it costs me twice as much [in retail media ad spend].”Other Examples of Off-Site Retail Media Ad CampaignsAnd Google is getting in the mix as well with the March 2024 debut of its new off-site retail media solution, which Lowe’s will be among the first to try out.This kind of enhanced relevancy and closed-loop visibility on the open web is having a huge impact not just on where brands spend their money but how they build their campaigns. “When you bring in all this off-site opportunity, it changes the way we’ve been building brand awareness,” explained the IAB’s Jefferey Bustos. “Before, you had your upper-funnel video or social campaigns to drive awareness, and then you had to do a brand lift study or some sort of MTA [multi-touch attribution] map at the end to understand how your sales were going. Now with retail media off-site within CTV or social, you literally have the capability to run upper-funnel media and immediately understand how consumers are reacting and engaging with your brand.”CTV in particular is generating

700 conferences around the world, including the White House, U.S. Departments of Education and Defense, Surgeon General’s office, New York Times, Aspen Institute, the Royal Foundation of the Prince and Princess of Wales, and dozens of fortune 500 companies. Marc regularly consults with large companies such as Google, Amazon, and Microsoft on best practices for integrating the principles of emotional intelligence into training and product design and is co-founder of Oji Life Lab, a corporate learning firm that develops innovative digital learning systems for emotional intelligence. In 2022, with Pinterest co-founder Ben Silbermann, Marc and his team co-created HowWeFeel, a free Apple award- winning app designed to teach emotion skills and enhance well-being.In February 2024, Marc launched a new YouTube webcast called Dealing with Feelings where he interviews eminent scientists, authors, musicians, and other pop culture personalities to learn about their mindsets about emotions and the emotion regulation strategies they’ve used to help them achieve goals, build healthy relationships, and have a sense of well-being in life.“I want everyone to become an emotion scientist,” Marc says. “We need to be curious explorers of our own and others’ emotions so they can enhance, rather than hinder our well-being and success in life.”