Common banner ad sizes

GUIDE:Getting StartedCreative GuidelinesAd FormatsDisplay SpecificationsVideo SpecificationsHTML SpecificationsFirst-party Hosted Video SpecificationsThird-Party Ad Tags(VAST and VPAID)Mobile SpecificationsNative SpecificationsAudio SpecificationsConnected TV SpecificationsiAd SpecificationsGoogle Android In-app SpecificationsGetting StartedThere is a bit of a strategy for creative. You will have more common sizes and less common sizes. The more common sizes will have more inventory available, but will also usually require a higher bid than other sizes. Less common sizes will have less ad inventory available but can be won usually at a lower bid. For these reasons, it's smart to have a mix of both common and uncommon sizes! We usually recommend about 3-4 sizes and a couple of variations.Creative Spec Summary [One-Pager]Creative GuidelinesCreative images must be clear, recognizable, and relevant; text appearing in the ad must be legible.Creative assets must occupy the entire space of the image size you've chosen. A 300x50 ad cannot occupy a 300x250 inventory slot.Creative assets cannot appear sideways or upside down.Creative assets cannot be segmented, contain multiple copies of themselves within the ad, or otherwise appear to be more than one ad.For creative assets with partially black or white backgrounds, you must add a visible border of a contrasting color to the majority background color of the ad. All creative assets must open a new page on click, cannot open in the same page.Animated display ads (not HTML5) are restricted to a maximum of 15 seconds of looping, after which point they must remain static.Display assets should be no more than 300KB max.In-banner video creative assets should have no more than a 50KB max file load and a 2MB load for the secondary file.In-banner video creative assets have no length limit for click to start video ads, but the video should immediately go to the landing page upon completion.For auto-start video ads, there is a 15-second limit. Audio should not be heard unless initiated by a mouse-over; video should be backstopped by a static 300x250 which should click through to a landing page. (Only applies to embedded in-banner video.)All in-banner video ads must include the play, pause, mute and unmute controls.4th-party calls are not allowed.Ad FormatsThe following are supported: Image files: GIF, JPEG, JPG, PNG, HTML5, MOV, MP4, MP33rd Party Ad Tags from approved ad servers (HTML or raw JavaScript)Rich media is supported with some limitations, please speak to the Choozle Client Success team if you intend to run rich media.Display SpecificationsDisplay ad files can be:Maximum Expanded Dimensions(WxH in pixels)Max Initial File Load SizeSubsequent user-initiated file loadMax Video & Animation Frame rateZ-index RangeMax Percentage of CPU UsageMaximum Animation Length (i.e. Flash™)Expansion not allowed for this unit150 KB5 KB24 fps0 - 4,9990.215-secTop Performing Display Sizes:160x600 (Wide Skyscraper)300x250 (Medium Rectangle)728x90 (Leaderboard)300x600 (Half Page Ad)Other Accepted Display Sizes:88x31 Micro Bar120x60 Button

An ad unit is a specific type of advertisement integrated into apps or websites to monetize traffic. Essentially, it’s a container within the app or website that holds and displays various forms of advertisements. These units contain code that calls ads from ad servers, presenting them in different formats based on the context and platform. Types of Ad Units Banner Ads: These are rectangular ads typically displayed at the top or bottom of an app. They are common and easy to implement, often containing text, images, or videos. Interstitial Ads: Full-screen ads that appear at natural transition points, like between levels in a game. They are known for high visibility and user engagement. Rewarded Video Ads: These ads offer users in-app rewards for watching videos or interacting with ads, incentivizing engagement. Native Ads: Designed to blend in with the app’s content, these ads offer a less intrusive advertising experience. Playable Ads: Interactive ad formats where users can engage with mini-games or app demos. Audio Ads: Focused on auditory experiences, these are popular on platforms like Spotify. Offerwall Ads: These present users with a list of offers or tasks in exchange for in-app rewards. Ad Unit Sizes Ad units come in different sizes, which are measured in pixels. The most common ad unit sizes for display ads are: 300×250 (Medium Rectangle) 728×90 (Leaderboard) 160×600 (Wide Skyscraper) 320×50 (Mobile Banner) For video ads, the most common ad unit size is 300×250, while for audio ads, it is 30 seconds. Importance of Ad Units in Monetization Ad units are crucial for app developers and publishers as they provide a way to generate revenue from free-to-use apps or websites. The choice of ad unit and its placement significantly impacts the user experience and the effectiveness of the ad. Ad Unit Placements Ad unit placement refers to where the ad is located on a website or app. The placement of an ad can have a significant impact on its performance and visibility. Some common ad unit placements are: Above the fold: This refers to the portion of a webpage that is visible without scrolling. Ads

OverviewOnline advertising in this day and age has many different forms, and one of the most popular ones on the list is Google Ads – the one that was previously called AdWords. Due to the popularity of Google Ads, there are several different banner types that it can work with.Unfortunately, trying to get all of the possible banner types is a huge waste of money most of the time, so the knowledge about different ad types and sizes is borderline crucial to be able to properly advertise yourself via Google Display Network.To understand the purpose of Google’s responsive display ads, it’s important to go over the definition of a display ad. A display ad is an ad that you see all the time on many different sites, but not searching for a specific thing. That’s why they are called display ads – since they are displayed alongside the page’s actual content.Google’s own help page claims that there are two main display ads that can be used within the system – static image ads and responsive display ads. Static image ads are not the default choice of the Google Display Network, and they cannot adapt to different ad slots, showing the advertised image exactly the way you’ve uploaded it.Responsive display ads, on the other hand, can adjust themselves automatically to fit the majority of ad spaces – bringing the highest performance out of the two. This is why responsive display ads are considered the default type by the Display Network.Various Google responsive display ads sizes are tested and optimized by Google themselves, leaving you with more time to optimize your ads for better ad performance on your end. However, that’s not to say that the knowledge of different ad sizes does not matter, even in this context.Before we move on to the exact ad sizes, it’s also important to mention other specifications for mobile ads that are generally similar to most of the advertisements. The file format recommendation consists of the three standard formats – PNG, JPG, and GIF. Additionally, the file size limit for these ads is 150 KB.Most common Google display ad sizes for desktopThere are many different display ad sizes Google can offer you when it comes to desktop-oriented advertising with Google Ads. It is worth mentioning that, since the entire market of online ads has already evolved several times in recent years, the effectiveness of these ads varies greatly depending on a lot of factors, from placement to the image itself. Some of the ads can only do their best at the very top of the web page, and others can be placed as low as the very bottom of the page, acting as a page break of sorts.728x90 px – “Leaderboard”120x600 px – “Skyscraper”336x280 px – “Large rectangle”468x60 px – “Banner”300x600 px – “Half page”160x600 px – “Wide skyscraper”300x250 px – “Medium rectangle”250x250 px – “Square”200x200 px – “Small square”234x60 px – “Half banner”120x240 px – “Vertical banner”970x250 px – “Billboard”180x250 px – “Small rectangle”125x125 px